[求助:哪位好心人帮忙翻译成英文啊。谢谢]

来源:百度知道 编辑:UC知道 时间:2024/05/21 08:54:17
将一种传播媒体推广到5000万人,收音机用了38年,电视用了15年,而因特网仅用了5年。到90年代初期万维网(www)出现后,形成了一个跨国界的全球性新型媒体。联合国新闻委员会1998年5月举行的年会正式提出第四媒体的概念。
1999年第46届戛纳国际广告节将网络广告列为继平面广告,影视广告之后的第三类评奖形式,成为三大赛项之一。在中国,1998年6月国中网报道世界杯足球赛获200万人民币广告收入一事,标志着网络媒体广告在内地登陆成功。根据iResearch(艾瑞市场)的调研数据显示,2005年中国网络广告市场规模达到31.3亿元,,比2004年增长77.1%,是2001年的7.6倍,首次超过杂志广告。网络和网络广告已取得与传统媒体和传统媒体广告势均力敌的地位。
本文就是对网络广告和传统广告二者的特点、优势等进行简单的分析比较,以期得出一定的结论。

Will be a media outreach to 50 million people, radios spent 38 years, spent 15 years in television and the Internet within five years. To the early 1990s the World Wide Web (at) emerged, forming a new type of cross-border global media. United Nations Information Committee in May 1998, will be formally introduced at the four media concept. 1999 Cannes International Advertising Festival 46-second network advertising as a graphic advertising, film and television advertisements after the third category appraised or rewarded form as one of three competitions. In China, in June 1998 by the World Cup States reported net advertising revenue of two million yuan, marking the successful landing in the Mainland internet media advertising. According to iResearch (Airui market) research data show that in 2005 China's Internet advertising market size reached 31.3 billion yuan, compared with growth of 77.1% in 2004, 2001, 7.6 times more than the first magazine advertisements. Networks and adv